electrify your summer

SGH SUMMER CAMPAIGN

For the Sunglass Hut summer campaign we wanted to convey the electrifying energy that comes with the season. The campaign was shot by Mariano Vivanco and Heather Sommerfield in the Bahamas. Bright styling and colorful props played off of the pink sand and crystal water to capture a sunny spirit. I worked on this project from conception to production. I worked on the pitch, gave on set direction to team, worked on the video edit, designed print and digital assets and rolled the campaign to the stores.